A month of press releases “used to garner radio, TV, press and reviews” will set you back $1,000 (unless they’re aggressively followed up on, press releases are among the least effective of all book marketing strategies).
Trailers cost between $1,000 and $1,500 (check out the examples at Alten’s website and draw your own conclusions). Prices do not include shipping and handling.”) What if you want your print books distributed? Well, A&M doesn’t exactly seem to work with a print distributor, but it will “attempt to leverage Steve Alten’s presence in bookstores in order to place the new author’s books.” Now, there’s a novel distribution strategy! For full disclosure, A&M kindly reminds you that “no publisher can guarantee this service.”Ī&M has your back with marketing, too: book trailers, press releases, social media campaigns. (“Average Printing Costs: Paperbacks $2.25. If you want to see your book in print, you must order and pay for it over and above the basic fee.
Big, big pay.įor a suite of services that will be familiar to anyone who has ever investigated a self-publishing service–story and copy editing, interior and cover development, ISBN assignment, and ebook setup and distribution–A&M charges a truly jawdropping fee: $7,995.Īnd that’s not all. The company is clearly hoping to add to its author roster, though, via its New Author Program–but, authors, don’t get too excited, because this is pay to play. How about sharks menacing modern-day writers? A&M’s list so far consists of three of Alten’s own books (one written under a pseudonym).
Alten is best-known for his bestseller Meg, about a prehistoric shark menacing modern-day waters. For a limited time, you can see a cached version of the original A&M New Author Program page here.Ī Writer Beware reader alerted me recently to A&M Publishing, a new venture from author Steve Alten. UPDATE: Shortly after publication of my and Chuck Wendig’s posts about A&M Publishing’s New Author Program, all information about the program was removed from the A&M website, and replaced with a submission form that makes no mention of fees.
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